Pucci’s Very Vivara 2024 Collection takes a captivating dive into vintage elegance, seamlessly infused with contemporary flair and a tribute to the dynamic forces of nature. Supermodel Vittoria Ceretti takes center stage as the face of this exquisite collection.
Captured through the lens of renowned fashion photographer Mario Sorrenti, the campaign breathes new life into the iconic Vivara print, first introduced in 1965 and reimagined by Miceli. The imagery pulsates with the elemental force of water, revealing the print’s renewed energy and depth. Styling maestro Jacob K, along with creative direction by Al Dente and casting direction by Piergiorgio Del Moro, collaborates to bring forth a visual spectacle. Beauty is elevated by hair stylist Tomo Jidai and makeup artist Lucia Pica.
The core of the Very Vivara collection is a luxurious embodiment of style and sophistication. It pays homage to the iconic Vivara print, meticulously applying its geometric shapes and vivid colors to high-quality fabrics. The result is a stunning array of women’s dresses and exclusive accessories that stand out as unique works of art.
This season’s offerings span from elegant dresses to sophisticated garments suitable for urban and seaside settings. Caftans, colored tops, and skirts, refined with gabardine details, cater to the Pucci woman’s desire for comfort intertwined with elegance. Accessories, including sophisticated bags and sandals with curvaceous heels, draw inspiration from the iconic lines of the Marmo print.
The Very Vivara collection effortlessly revisits the vintage allure of the 1960s, blending modern silhouettes with innovative fabrics to complement every figure. The options extend to men as well, featuring trendy blousons and sophisticated denim, striking a perfect balance between casual and chic. Exclusive jewelry pieces, from dynamic disc cascades to intricate chains, add a contemporary touch to Pucci’s rich heritage.
This line is a testament to those who seek a harmonious blend of modern aesthetics and traditional elegance. The Very Vivara 2024 Collection from Pucci stands as a timeless yet contemporary showcase of refined fashion.
Photo Credit: PUCCI, Photography by Mario Sorrenti
