Unveiling its highly anticipated 2024 Spring/Summer campaign, Bally taps into the global K-Pop phenomenon by featuring the charismatic DK from Seventeen. DK takes center stage against a backdrop of captivating beauty, showcasing Bally’s timeless heritage leather collection.
The campaign highlights several key pieces from Bally’s Spring/Summer collection, including the prominent Ollam bag, a must-have accessory for the modern man. DK also dons the delicately crafted Plume loafers and the handmade Scribe brogue shoes, exemplifying the brand’s commitment to superior craftsmanship. The warm wood interior setting complements the collection’s natural sophistication.
As a global ambassador for Bally, DK effortlessly embodies the brand’s legacy. The campaign centers around a concept of effortless sophistication, achieving a minimalist yet powerful visual narrative. Bally’s Creative Director, Simone Bellotti, solidifies the house’s identity by reinterpreting its aesthetic with a modern edge, creating a collection that bridges heritage with contemporary allure.
Photo Credit: Balluy
