Naomi Campbell, the epitome of style and empowerment, collaborates with BOSS to unveil a dedicated capsule collection, Naomi x BOSS. Evolving from their successful synergy in the Fall/Winter 2022 global campaign, this collection is a testament to Campbell’s influence as a fashion icon. Crafted in close collaboration with the supermodel, the capsule embraces the lifestyle of a confident, contemporary traveler.
Inspired by Naomi’s dynamic life, the collection features iconic essentials tailored for the BOSS woman – self-assured, authentic, and impactful. Blending contemporary silhouettes with BOSS’s renowned tailoring, the range includes sophisticated outerwear, flexible stretch pieces, premium leisure styles, and statement footwear. Luxurious fabrics such as cashmere, cupro, and luxe jersey dominate the palette, combining almond, black, white, and bold purple.
Innovative technological fabrics define the capsule, ensuring practicality without sacrificing style. The collection introduces anti-crease features for on-the-go versatility, allowing a seamless transition from one adventure to the next. Naomi Campbell shares her excitement about the collection, stating, “These are the kind of pieces that reflect my own lifestyle – always ready for the next adventure, but never compromising on style.”
Marco Falcioni, SVP of Creative Direction at HUGO BOSS, acknowledges the significance of working with Naomi Campbell. Her hands-on involvement and creative insights infused the collection with her distinctive vision, seamlessly merging BOSS fashion codes with her iconic style. The collaboration explores new design territories, resulting in a travel-themed collection that captures Naomi’s experiences, preferences, and personal tastes.
The Naomi x BOSS capsule collection launches globally on February 15 at BOSS Halo stores and exclusive pop-ups, including Selfridges, London, and Bloomingdales New York. Accompanied by a comprehensive marketing campaign across social media and outdoor advertising, this collection promises to redefine sophistication for the modern, empowered traveler.
Photo: Boss
