BLACKPINK’s Jennie graces Calvin Klein’s Spring 2024 campaign, captured in timeless black and white shots by photographer Mert Alas against the iconic backdrop of New York City. As the face of the brand since 2021, Jennie effortlessly combines comfort and elegance in signature denim and underwear pieces.
In the campaign, Jennie sports a chic black bralette with matching boxer brief shorts, complemented by a denim jacket, showcasing an effortlessly sleek look. The collection’s versatility shines through as Jennie effortlessly transitions to a black bra paired with Intense Power logo bikini underwear, accentuated by stylish patent leather cowboy boots.
Expressing her excitement, Jennie highlights the empowering feel of shooting in Calvin Klein underwear, emphasizing the bold waistband and lace details that tap into her confident side. Stay tuned for a visual journey celebrating the enduring appeal of classic denim and iconic underwear in the heart of the fashion capital.
Photo Credit: Calvin Klein