In a grand gesture, Audemars Piguet inaugurates its new AP House in Milan on Via Bagutta, a testament to the brand’s commitment to bespoke experiences. Collaborating with Lissoni & Partners, the 5-story space integrates nods to Vallée de Joux, reflecting the Maison’s origins with glass, metal, and wood elements. The ground floor introduces modern aesthetics, playing with optical illusions and showcasing the iconic Petite Tapisserie guilloché motif. The space includes lounges, an exhibition area, and a watchmaker’s floor connected by a spiral staircase. Andrea Cardillo, Audemars Piguet’s Italy Country General Manager, expresses pride in the prestigious location, stating, “The new AP House Milano brings a fresh perspective to the initial concept, honoring our commitment to local savoir-faire.”
Photo: Audemars Piguet
