In the captivating narrative of Zara’s spring-summer 2024 Studio collection, time takes center stage, weaving a dance of style and sophistication. Through the lens of Annemarieke van Drimmelen, dancer Toon Lobach becomes the embodiment of motion and stillness, light and shadow, under the direction of Baron & Baron.
Each frame of the campaign, styled with meticulous attention by Karl Templer, captures Toon’s graceful movements in an intimate waltz with time itself. Zara’s wardrobe serves as Toon’s partner in this dance, featuring hand-illustrated bowling shirts, artist jackets with precise top-stitching, and tailored pants with drop pleats. These pieces, crafted from botanical print satins and weathered cotton, create a narrative of contrast—experience against aspiration, rough texture against smooth backdrop.
The collection’s interplay extends to footwear, with fisherman’s sandals and suede chukka-style oxfords juxtaposing ruggedness with refinement. Sheer Henley shirts catch the light, embodying fleeting moments, while talismanic jewelry anchors the ensemble in the flux of style. Deconstructed cravats signal a departure from convention, adding an element of intrigue to the narrative.
Drawing inspiration from the poetic sensibilities of Charles Baudelaire and the enthralling elegance of Roberto Bolle, Zara Studio’s collection pays homage to a tradition of masculine sensibility. This season seamlessly blends the desire for experience with the allure of romance, dressing the modern man in a narrative as timeless as spring’s morning dew.
Photo Credit: Zara
