SKIMS, the brainchild of Kim Kardashian, is making waves again with its latest campaign, this time targeting the excitement of March Madness. In a strategic move to tap into the frenzy of college basketball during the NCAA tournament, SKIMS has enlisted six standout college basketball players to front its March All-Star campaign.
The campaign features Caleb Love from Arizona, Donovan Clingan from UConn, Hunter Dickinson from Kansas, Jared McCain from Duke, Robert Dillingham from Kentucky, and Paxson Wojcik from UNC. These rising stars are set to command attention both on and off the court, showcasing SKIMS’ performance-ready Terry collection.
According to Jens Grede, co-founder and CEO of SKIMS, March Madness presents an unparalleled opportunity to connect with basketball enthusiasts. By expanding its partnership with the NBA and introducing a March All-Star team for college players, SKIMS aims to engage with the next generation of basketball fans in a unique and timely manner.
This campaign marks SKIMS’ continued foray into the world of sports. Following the successful launch of its menswear division last year, featuring NBA All-Star Shai Gilgeous-Alexander, SKIMS solidified its presence by becoming the official underwear sponsor of the NBA, WNBA, and USA Basketball. Subsequent campaigns, including one starring Kansas City Chiefs quarterback Patrick Mahomes, have further cemented SKIMS’ position in the sports industry.
The SKIMS Men’s Terry collection, set to launch on March 21, comprises five loungewear styles in four distinct colorways: Military, Oxide, Oxblood, and Washed Obsidian. Basketball enthusiasts and fashion aficionados alike can get their hands on these stylish yet functional pieces, available for purchase on SKIMS’ webstore. With its March Madness campaign, SKIMS continues to blur the lines between fashion, sports, and cultural relevance, catering to a diverse and dynamic audience.
Photo Credit: SKIMS
