Selahatin, the luxury oral care brand, redefines toothbrushing as a ritual of self-care with perfumed mouthwash, toothpaste, and more. Founded by Swedish-Turkish designer Kristoffer Vural after a stroke, Selahatin focuses on elevating the dental care experience. The brand’s name pays homage to Vural’s Turkish heritage, representing a blend of cultures. Selahatin challenges the clinical norms of oral hygiene with mindfully flavored products and sleek packaging. The success lies in Vural’s approach as a perfumer, crafting products with unique concepts and stories. The latest collection, Four Seasons, tailors flavors to match different moods and seasons, transforming dental care into a luxurious, meditative experience.
Photo Credit: Selahatin
