MCM’s AW24 Collection, “From Munich to Mars,” curated by Creative Director Katie Chung, merges heritage and futurism at Milan Fashion Week. The celestial-themed lineup explores MCM’s evolution, blending classic and modern elements. The Palazzo Serbelloni transformed into a portal between Earth and Mars, symbolizing the collection’s celestial journey.
Chung reinvents MCM’s iconic styles with sustainability at the forefront, featuring plant-based leather in the MIRUM capsule. The collection showcases Black Label pieces, exploring new materials like Laurel Denim Jacquard and Monogram Re-Nylon. Footwear, including Silver Swarovski Ballerinas, complements the ready-to-wear ensemble.
MCM pioneers eco-conscious luxury with Harper Collective, teasing three sustainable travel suitcases. The collection also introduces AW24 eyewear styles in collaboration with Marcolin, and the fragrance “MCM Crush” adds a final touch of allure.
Photo Credit: MCM
