Jil Sander’s Spring/Summer 2024 campaign, captured by British artist-photographer Jack Davison, takes a departure from traditional timelines, immersing itself entirely in the present. Lucie and Luke Meier, the creative minds behind Jil Sander, emphasize the brand’s contemporary vision that continually evolves. The campaign, shot in Spain’s Canary Islands, showcases the label’s commitment to unwavering class through clean, sculptured designs in both womenswear and menswear. Lucie and Luke Meier express their satisfaction with Jack Davison’s interpretation, praising his sharp, soulful, and whimsical photography that perfectly aligns with Jil Sander’s vision.
Photo Credit: Jil Sander
