Renowned hairstylist Guido Palau, celebrated for his work with fashion icons and on runway shows, ventures into a new chapter with Zara’s haircare line, “Everyday Basics.” Palau, known for his editorial expertise, collaborated with Zara on a festive “Glitter In Gold” range in 2023, leading to the upcoming launch of Everyday Basics on March 4, 2024.
Described as essential and easy-to-use, the collection draws inspiration from Palau’s personal kit, offering six versatile products for various styling needs. From Blow-Dry Spray to Curl Activator, the range prioritizes touchability and delightful fragrances by perfumer Jérôme Epinette. The campaign, shot by Baron & Baron, showcases diverse hairstyles and vibrant, multicolored packaging designed to align with Zara’s fashion-forward aesthetic. Palau hints at future drops, including limited-edition products and exciting collaborations, expanding Zara’s foray into hair accessories.
Photo Credit: Zara / Photography by Fabien Baron
