Jungkook, a member of the global sensation BTS, takes center stage as the face of Calvin Klein Jeans’ Spring 2024 campaign. The fashion house, known for its iconic minimalistic aesthetic, captures Jungkook’s influence and charisma against the bustling backdrop of Grand Central Station. Photographed by Mert Alas, the campaign seamlessly blends Calvin Klein’s timeless designs with a youthful energy, reflecting the brand’s continued evolution.
The Spring 2024 collection introduces highlights like the 90s Straight Fit Jeans, offering a nostalgic twist on classic denim, and the Oversized Monogram T-shirt, subtly reinterpreting the iconic Calvin Klein monogram logo. These pieces pay homage to the brand’s rich heritage while catering to the authentic style preferences of a new generation.
Jungkook’s involvement amplifies the brand’s enduring appeal, infusing his unique style and confidence into the Calvin Klein experience. As the campaign unfolds, Calvin Klein reaffirms its commitment to showcasing culture-shaping talent, celebrating individuality, boosting confidence, and presenting the full Calvin Klein lifestyle to a global audience.
Photo Credit: ©CALVIN KLEIN / Photography by Mert Alas
