Boucheron, renowned for its exquisite jewelry since 1858, marks two decades of its iconic Quatre ring with a global celebration. The brand inaugurates the QUATRE is 20 pop-up store in Paris’s vibrant Marais district, kicking off a series of ephemeral retail spaces worldwide. Designed by Paris-based agency Aimko, the pop-up’s interior echoes the elegance of the Quatre collection.
Visitors to the interactive space can explore the collection’s evolution and even try on rings using innovative digital technology. Model Anja Rubik, the face of the 20th-anniversary campaign, oversees the experience. A unique addition to the pop-up is a nail bar in collaboration with Manucurist, offering complimentary nail services.
For a chance to win a coveted Quatre ring, customers can purchase select nail art kits containing hidden golden tickets. The celebration extends beyond Paris, with upcoming pop-up stores in Seoul, Shanghai, and Tokyo. Join Boucheron in commemorating 20 years of timeless elegance.
Photo Credit: Boucheron
