The House of Balmain, a standout at Paris Fashion Week, is stepping into the world of fragrance, with its latest creation, Confidentiel, set to launch in September. Olivier Rousteing, Balmain’s artistic director, shared the news on Instagram, emphasizing that Confidentiel is more than a scent—it’s about creating a personalized sensory experience.
Captivating visuals, including photographs and a short film featuring Parisian landmarks, adorned the Instagram accounts of Rousteing and Balmain Beauty, marking the latter’s debut on the platform. The fragrance launch is orchestrated by Estée Lauder, signaling a strategic move for the American cosmetics conglomerate, which acquired the Balmain beauty license in 2022.
The collaboration with Olivier Rousteing is anticipated to bring a fresh wave of energy to Estée Lauder, aligning with the brand’s vision for innovation. Balmain, known for its ventures into beauty, including the Balmain Hair Couture line, is set to redefine the fragrance landscape with Confidentiel.
Photo Credit: Balmain Beauty
