Bally unveils its Spring-Summer 2024 campaign, a harmonious convergence of timeless elegance and contemporary allure. Under the art direction of Christopher Simmonds and lensed by photographer Alasdair McLellan, the campaign unfolds within the walls of a Milanese villa—a symbolic canvas reflecting Bally’s rich legacy, elevated by creative director Simone Bellotti’s inaugural collection.
The campaign highlights a refined collection where leather takes center stage, spotlighting Bally’s unmatched craftsmanship through classic Plume moccasins and leather bags. These enduring pieces harmonize with a clothing line characterized by soft lines, capturing the essence of fluidity in the season’s aesthetic.
Set against the villa’s grandeur, the advertisement intricately weaves tales of fabric and skin, juxtaposing the soft with the structured. Each frame encapsulates the collection’s inspiration and narrative. Bally’s core values of craftsmanship and innovation shine through, evident in the meticulous tailoring and precision of minimalistic accessories—a curated visual exploration of form and function.
Photo Credit: Bally
