Supermodel Gisele Bündchen graces the spotlight as the face of Balmain’s Spring 2024 Collection in a campaign lensed by Rafael Pavarotti. The luxury house introduces the JM Balmain Bag, inspired by the classic “Jolie Madame” silhouette, paying homage to the brand’s historical designs. Designer Olivier Rousteing embraces the theme of love, beauty, and florals, challenging notions of superficiality.
The collection, a fusion of romanticism and femininity, showcases Balmain’s silhouette expertise and introduces vibrant prints, including the classic polka dot. With a rich palette and intricate craftsmanship featuring roses, thorns, and branches, the collection reflects Rousteing’s unique mark on Balmain’s legacy.
Photo Credit: BALMAIN, Photography by Rafael Pavarotti
