Off-White™, the trailblazer in luxury and inclusivity, extends its Off-White™ Beauty line with the launch of the Off-White™ SOLUTIONS collection. Launched on September 23, 2023, this genderless fragrance range, a collaboration with renowned perfumers, underlines Off-White™’s dedication to empowering individuals of diverse backgrounds. This collection redefines the olfactory experience and encourages authentic self-expression through scent.
The Off-White™ SOLUTIONS collection, curated by makeup artist and beauty curator Isamaya Ffrench, introduces five distinctive fragrances in chic 50ml chrome bottles. These collectible bottles showcase the brand’s commitment to accessibility and individuality. Each fragrance, from the woody gourmand notes of SOLUTION No.6 to the floral musk of SOLUTION No.9, is accompanied by a unique accent color, embodying the essence of the scent.
The campaign, lensed by Nicolai Howalt and co-conceptualized with Ffrench, amplifies Off-White™’s core message of inclusivity. Models in the campaign, chosen for their resonance with each fragrance, become ambassadors of beauty as a universal concept accessible to everyone. Ffrench emphasizes that each fragrance in the SOLUTIONS collection possesses a distinct identity, reflecting Off-White™’s commitment to celebrating the multifaceted nature of beauty.
In its revolutionary approach, Off-White™ Beauty not only transforms the fragrance industry but also nurtures a global community united by the belief in the empowering potential of self-expression. The Off-White™ SOLUTIONS collection stands as a testament to the brand’s ethos of embracing diversity and championing individuality.
Photo: Off-White™
