Step into the cinematic allure of AMI’s Spring-Summer 2024 campaign, where the glow of a private gathering sets the stage for a visual narrative blending nostalgia and forward-thinking style. Photographer Luis Alberto Rodriguez captures a group of friends, including Sang Woo Kim, Saul Symon, Zaram Obasi, Julia Nobis, Selena Forrest, and Apolline Rocco Fohrer, navigating emotionally rich and aesthetically captivating moments.
Inspired by film auteurs like David Lynch and David Cronenberg, the campaign artfully reimagines ’90s minimalism. AMI’s garments, worn by the poised cast, embody deceptively simple yet carefully structured designs. Fluid shapes harmonize with defined shoulders, paying homage to the clean lines of the iconic era while infusing a touch of modern sophistication.
The collection indulges in a dichotomy of textures, from sequined embellishments to the understated luxury of tailored suits. AMI’s sartorial vision dances between the delicate balance of form and function, creating a collection that evolves with the wearer’s narrative. The allure of the campaign lies in its timeless quality—a captivating visual series rooted in the past yet seamlessly integrated into the contemporary wardrobe.
Photo Credit: AMI
