The global bee population faces challenges, but South Korea’s Workerbee honey brand steps up with innovation, awareness, and support for bee farmers. In a strategic move targeting the younger demographic, Workerbee opens the House of B in Jeonju, a vibrant city where it harvests honey. The 630 sqm flagship café, designed by another D studio, combines a former hospital and residential structure. Boldly using red and natural wood, the modern Mansion and homey Villa sections create a cohesive, visually powerful space. The House of B offers a warm retreat, featuring Workerbee’s blended honey products like ginger, lemon, and mojito-infused varieties, fostering a connection between consumers and the essential world of bees.
Photo Credit: Another D studio / Photography: Donggyu Kim
